Ngā Rautaki Hook mō ia Plaṭformu: TikTok, LinkedIn, me YouTube

Kāore te rahi kotahi e pai mō te katoa

Kua waihangatia e koe ētahi ihirangi tino pai, kua whakamahana ngā whakatika, kua ṭeotia te tuhinga. Engari kāore ngā tirohanga e tae mai. Ko te wāhanga ngaro tēnā, ehara i te kounga. Ko ngā toru hēkona tuatahi te mea nui. I roto i te ōhanga arota, ia plaṭformu e tono ana i ōna ake tāwhiri motuhake. Ko TikTok te mea e tupu ana ki ngā miharo tere. Ko LinkedIn e whāia ana te pono ngaio me te uara mārama. Ko YouTube e akiaki ana i te titiro tonu me te kaha o te pūrongo.

He piringa ki te whakakotahi i ngā plaṭformu katoa ki tētahi mea kotahi pērā ki te whakamahi i tētahi kaipuke uta mō te reihi waka tere. Me tō koe te waka tika mō ia moutere. I tēnei aratohu ka wehewehea te reo pai, te tere, me ngā tohu ata mō TikTok, LinkedIn, me YouTube. Whaihia mātou hei hoa tuarua mō te rongonui. Kua rite ki te tāpiri i a koe i te hook pai? Me timata te haerenga ki te rere.

TikTok: Ngā Whakatoi Scroll Tere

Ko ngā kaiwhakamahi o TikTok e scroll ana ki te tere o te mōhio. Me poto tō hook ki te patu i te haruru i raro i ngā hēkona e rua. Kāore he kōrero pakaru, kāore he waihanga roa. He kotahi te tūranga ki te hopu i te aro.

• Whakahaerenga Whakāhou Tere: Whakanuia tētahi whakaahua ohorere, rānei he panoni ā-muri i te apa tuatahi. Hei tauira, tīmata ki tētahi whakaaturanga tata o te hurihanga wā-aro, rānei he taputapu ahurei.
• Pātai Whakawhāiti: Whakatuwhera ki tētahi pātai e kiki ana i te mōhio, pērā i te FOMO. “Kāore koe i mōhio he aha te mea ka pai ake tō kawenga i te wā roa?”
• Whaki Whakarohe Tere: Ngatihia ngā tapahi, гар whip pans ki te whakapiki i te tere. Whāia tētahi tapahi ia 0.5 ki te 1 hēkona i ngā hēkona tuatahi.
• Hook Kupu-ā-ata: Kupu kaha, iti e whakaatu ana i te uara. Pērā i te “3 Nga Hāiki Haumaru e Kore e Aroha” ki raro i ngā kupu e rima.

Why it works Ko te algorithm o TikTok e whiwhi ana i te wā titiro me te whakakapi. He whakaahua ohorere, he pātai tika e kukume ana i ngā mātakitaki ki mua i te taea e rātou te scroll. Ko te wheako i āu i ngā apa tuatahi e whakaoho ana i te kauwhau me te tohu o te hātepe, hei herenga mō te hunga ka tae mai ki te tiro.

LinkedIn: Ngā Pono me te Pūkōrero

Ko LinkedIn he rūma o te poari, ehara i te hokahoka. E rapu ana tō hunga mārama i te pūrongomanga, i te mārama ki te mea, me ngā tohutohu whai take. Me mārama te hook ki te āhua rangatira, engari ki te tangata hoki.

Whaki ki tētahi tatauranga kaha, ki tētahi mamae o te wāhi whakahaere e taea te whakaaehia. Whakamahia te tere tika me te kōrero mārama. Kākahu ngaio, papamuri pango, me te oro mārama hei whakaatu koe ki te pūkenga.

• Tatauranga Nui: Arataki ki tētahi tatauranga whakamīharo. “Neke atu i te 95% o ngā kaihokohoko kāore e mōhio ki tēnei tikanga whakauru.”
• Akoranga e Āheitia ana: Whakaatu tētahi wheako wāhi māia noa i runga i te kōrero kotahi. “Whakaarohia te kiko nui o te pakihi haereere, ka kite koe i te uruhānga o te mōhio i te rā e whai ake nei.”
• Ngā Pūrongo Mātakite: Tāhuhu koe koe anō ki te pono. “Āhei koe ki te mōhio i nāianei te mea nui āu ki te mōhio.”
• Uara Whakarite: Whakataha koe ki te mea puta. “I ngā 60 hēkona e whai ake, ako koe ki te pai ake i te 30% o tō tūtuketanga.”

Why it works Ki LinkedIn, ka arotakehia e te tangata te rangatira o te kōrero i mua i te tohu. Ko tētahi tatauranga kaha, āe, he wero ōrite ki te ao o ō rōpū. Whai muri i tēnei, tuku wawe ki ō pūkenga me te oati mō ngā mātauranga hei whakaputa i te tiro ki a koe ki te tiro.

YouTube: Te Karārapi o te Kuputi-ā-Tirotiro

Ko YouTube e whai hua ana i te korero me te hohonutanga. E rapu ana ngā mātakitaki i te whakangahau, te mātauranga rānei. Me oho te hook ki te mea wheako haerenga whakamua, me te tohu ki te hohonutanga. Ehara tēnei i te kupu hanga; kei a koe te akoranga mō te ētahi ki te ētahi meneti, ki te raupapa tekau wāhanga.

Arohia te paekite me te mārama. Whakamahia tētahi whakaaturanga poto o ngā kōwhiringa, rānei tētahi rarangi kōrero poto e tohu ana i te whakaahoatanga. Ka aroturukihia koe ki tō pūrongo me te whakapau kaha ki te kōrero.

• Rōpū Whakakapi: He whakaaturanga 5-7 hēkona o āu wāhitanga pai ake. Tapēhia te tere engari waiho te wā ki ia wāhanga kia mārama ki ia wāhanga.
• Patai Whakatuapā: Patohia tētahi pātai whai ake ki tō kaupapa. “He aha te mea ka whai koe ki te whakapou i tētahi tāra ia rā mō ngā tau 20?”
• Kaupapa Pūkōrero: Tautuhia tētahi mārama ki te pakiwaitara, “Kāore i te mea i muri i te whakamātautau i tēnei rautaki rongonui.”
• Tohu Kaitiaki: He whakaata ki te kamera, katahi ka toro ki te pouto: “Māu ki te pau ki te titiro ki a koe ki te pēhea i huri ahau i te $1 ki te $50k.”

Why it works Ko te algorithm o YouTube e arotake ana i te roa o te noho tahi me te makona o te mātakitaki. He whakaaturanga motuhake e whakarato ana i te utu, ā, ko te wā tīpako e mau ana ki te tiro ki te mātakitaki. Mā te tohu i te utu, ka auki koe ki te noho mō te ataata katoa.

Te Whakakotahitanga: Ō Hook Playbook

Kua mōhio koe ki te mana o ia plaṭformu, nāianei kia poto ngā rautaki ki te hōtaka hou. Me mahara koe ki te hunga mātakitaki me ōu whāinga, ā, ka kōwhiri i te momo hook e pai ana.

1. TikTok: tere-norima, neke, kupu kaha, pātai tōmua. 2 hēkona te wā poto mārama.
2. LinkedIn: pono, mamae e ōrite ana, tatauranga, uara mārama. Pākihi 5-8 hēkona e tono ana.
3. YouTube: te pūrongo whakaputaina, te whakaaturanga nui, te piki o te kōrero, te hono ki te mana o te tangata. 7-12 hēkona o te whakatārewere, mō te kiriata kiriata.

Whakarōria ngā rōpū i a koe, engari kaua e ngaro te pokapū o te hook. E kore te TikTok e rangona te hook o LinkedIn, ā, he mea pōuri te LinkedIn i runga i TikTok.

Te Tirohanga me te Huringa: Te Pūtake o Captain Hook

Ahakoa te pai o ētahi rautaki, me te tino whakahou. Ko te raraunga te pūkete. Aroturuki i ngā taumata o te kawenga o te mōhiti, ngā paunga o te mātakitaki, me ngā tikanga paipa. Ka whakarerekētia:

• Huri i tō pātai tuatahi ki tētahi tatauranga.
• Whakapīpia te tae o te kupu tawhito ki te whakapiringa.
• Whakamātau i te tere: tapiri tere ki ngā tapahi, te whakatuwhera i tētahi whakaaturanga nui noa iho.

I ia whakamātautau, arahia tō ihirangi ki te tae ki te mahi nui. Ka arotake ana tōpū ki te pūmau AI kē tēnei tukanga, ā, ngā tūtohu hou ka whakawhiwhia ki a koe i runga i tāu raraunga ā-whaea.

Kua rite ki te Whakaitihia te Scroll?

Ko te rangatiratanga o te plaṭformu te tīmatanga o te hook pai. Ahakoa te mea kei te whai wāhi koe ki te whakakotahi i te pakiaka o TikTok ki te whakaaweawe o LinkedIn, ki te pūmanawa o YouTube, kua riro koe i ngā mākutu ki te waihanga kōpaki o ngā whakatārewere hei wāhanga mō ia wa.

Me aha koe ki te tohe ki tō ihirangi? Ko Captain Hook te hoa tuarua mō te rongonui. Haina ki https://captainhook.video, ā, timata ki te tiki i ngā mātakitaki me ngā hook i hangaia mō te mārama ki runga ake o ō raraunga manaaki. Kei tō hunga mātakitaki i te tatari — tukuna te hook, ka huri ngā rātarata ki ngā mātakitaki i tēnei rā.